
Matt Emmons had the gold medal in sight. He was one shot away from claiming victory in the 2004 Olympic 50-meter three-position rifle event. He didn’t even need a bull’s-eye to win. His final shot merely needed to be on target.
Normally, the shot he made would have received a score of 8.1, more than enough for a gold medal. But in what was described as “an extremely rare mistake in elite competition,†Emmons fired at the wrong target. Standing in lane two, he fired at the target in lane three. His score for a good shot at the wrong target?—0. Instead of a medal, Emmons ended up in eighth place. “American Emmons Misses Out on Gold by Firing at Wrong Target,†www.Sportsillustrated.com
It doesn’t matter how accurate you are if you are aiming at the wrong target! Many people start out on an adventure without any real thought in mind as to what their destination is. Or they spend their entire lives heading for a destination, but it is the wrong one for them. And while this might not be that big of a deal if we’re talking about a day at the park, reading a novel, etc…It’s a very big deal when it comes to something that can have a HUGE impact on our lives, like education, business, or raising our family.
When it comes to being a success, especially when we’re talking about going into business for yourself, you better know that what you’re aiming for is something you can do for the long haul, or most likely, you’ll end up chasing one rabbit trail after another and end up no further along ten years down the road from where you were at the start. I personally know of many internet marketers who can never get a handle on why they aren’t being successful, yet they are simply jumping from one idea to another, without ever landing on the ONE thing that they do best.
Here are some questions to ask yourself when it comes to determining what you should be aiming for:
- Is your goal something that truly excites you, or is it just a way to make money?
- Is your goal something that you eat, sleep, and breathe, or is it just a passing fancy?
- Is your goal something that will keep your interest over a long period of time, or are you already bored with the idea?
- Does your goal fit in with your natural giftedness and talents, or is it something that runs counter to your personality?
- Will your goal meet the needs and desires that you have, or does it only scratch the surface?
Your answer to the first part of each question should be “Yes,†and your answer to the second part of each question should be “No,†if what you are aiming for is on the mark. If you find yourself doing the opposite, you really need to rethink what you are aiming for and find something that fits these criteria.
I believe that all of us can be successful, if we are aiming for the right thing. But until we find out what that is, we will just spin in circles, wondering why everyone else is successful but ourselves.
To Your Success,
Barry